The eCommerce space is constantly evolving, making it highly attractive to entrepreneurs seeking to sell products online. With more people than ever turning to online shopping, there are ample opportunities for new and existing businesses.
Whether you are a seasoned eCommerce expert or a beginner, knowing which products are in high demand is critical to your success.
This article will explore the top 10 profitable eCommerce products that will be popular in 2023 based on market trends, consumer behavior, and industry-based forecasts.
If you are planning to start or expand your online business, read on to learn about the products that will be in high demand this year.
Table of Content
- How to Choose Products to Sell Online
- Top 10 Profitable Products to Sell Online in 2023
How to Choose Products to Sell Online
Selecting the ideal products to sell online can be overwhelming, especially for beginners in the eCommerce industry or for those working with a limited budget. However, there are ways to approach this endeavor strategically and successfully.
To make your products stand out in the competitive eCommerce market, your marketing efforts must be creative, focused, and bold.
How do you accomplish this goal? – Here are a few tips to start you off:
a. Conduct Market Research
Market research entails analyzing the current trends and demands of the market and identifying potential gaps that you can fill with your products.
You can use online tools such as Google Trends and social media platforms to determine the most popular products and categories. Additionally, you can survey your target audience to gather insights about their preferences and purchase behavior.
b. Identify Your Target Audience
This task entails determining the demographic and psychographic characteristics of your potential customers.
Use this information to tailor your product offerings and marketing messages to the needs and interests of the target audience. For example, if your target audience is environmentally conscious consumers, you should focus on selling eco-friendly products.
c. Choose a Niche
Choosing a niche helps you differentiate yourself from the competition and establish a unique brand identity. A niche is a specific product category or subcategory that you specialize in.
For example, instead of selling generic fitness equipment, you can focus on selling yoga equipment or resistance bands. This focus helps you attract a specific audience and position yourself as an expert in your chosen niche.
d. Evaluate Product Demand and Competition
Before selecting specific products to sell, it is important to first evaluate their demand and competition.
Use tools such as Google Keyword Planner and Amazon Best Sellers to determine the popularity of specific products and categories. Ensure to analyze the competition in your chosen niche to identify gaps in the market that you can fill.
e. Consider Product Profitability and Availability
When selecting products to sell, it is important to consider their profitability and availability.
You want to choose products with a high-profit margin and readily available for purchase. You should also consider each product’s shipping, storage costs, and other related production expenses relative to the market selling price to ensure the item is feasible to sell.
Also Read: 10 Easy Ideas for an Online Business Startup
f. Develop a Unique Selling Proposition
Develop a unique selling proposition (USP) to stand out in the crowded eCommerce market. This statement communicates your product’s unique benefits and the value offered to users compared to the competition.
Your USP should be clear, concise, compelling, and integrated into your marketing messages and product descriptions.
g. Implement a Strong Marketing Strategy
Implementing a strong marketing strategy entails utilizing various marketing channels such as social media, email, and influencer marketing to promote your products and build brand awareness.
Additionally, you should regularly evaluate the effectiveness of your marketing efforts and adjust your strategy accordingly to maximize your return on investment (ROI).
Top 10 Profitable Products to Sell Online in 2023
Now that you have a good grasp of the factors to consider when choosing products to sell online, let us explore the top 10 items projected to have high demand in 2023.
Keep note that most product prices vary depending on the type and number of items you purchase.
Let’s get right to it!
1. Submersible Lights
The penetration rate of LEDs into the global lighting market is expected to reach 76% in 2025, indicating a growing demand for this technology.
As more people spend time at home, the demand for waterproof lights has increased considerably and is only expected to grow.
These lights are perfect for adding a touch of ambiance to aquariums, swimming pools, and outdoor fountains, making them a popular choice for homeowners and businesses alike.
Average price: $0.99 – $40
Suppliers: Amazon, Walmart, eBay
2. Phone Lenses
Phone lenses are a great smartphone accessory that enhances the quality of photos taken on mobile devices. They are small, portable lenses that can be attached to a phone’s camera lens, allowing users to capture professional-grade images with better clarity, depth, and detail.
Selling phone lenses online can be profitable because they are affordable, easy to use, and have a broad market appeal. As more people rely on their smartphones for photography, the demand for high-quality phone lenses is growing.
Average price: $10 – $60
Suppliers: Amazon, Best Buy, B&H Photo Video
3. Portable Projector
Portable projectors have been increasingly popular in recent years as they offer a flexible and convenient way to watch content on a larger screen without bulky monitors or screens.
The demand for portable projectors may have dipped for a bit due to several reasons, such as the COVID-19 pandemic, economic downturn, or saturation in the market.
However, this also means that there could be an opportunity for potential sellers to acquire these projectors at a lower price and resell them when the demand picks up again.
Average price: $19 – $50
Suppliers: Alibaba, Amazon, Made-in-China
4. Baby Care Products
The demand for baby care products is increasing due to several factors, including the rising urban population, the growing middle class, and a well-educated population.
Furthermore, high fertility rates and low infant mortality rates are leading to higher demand for baby products.
Some popular baby care options include:
- Diaper bags
- Baby play mats
- Baby swings
- Baby bathtubs
- Sleeping mats
- Beach umbrellas
- Erase boards
- Toy storage buckets
- Swaddle wraps
- Baby clothes
- Pack and play
- Diaper rash cream
- Disposable diapers
- Cloth diapers
- Baby wipes
Average price: $5 – $100
Suppliers: Alibaba, Amazon
5. Personal Care and Beauty
The beauty and personal care products market has grown significantly, with a market size of $482.8 billion as of 2021. Experts predict that the market will continue to expand at a compound annual growth rate (CAGR) of 7.7% from 2022 to 2030.
The growth of the beauty and personal care products market can be attributed to several factors – There is an increasing awareness and importance that consumers are placing on their appearance, driven in part by the rise of social media and the popularity of influencers.
Consumers are also becoming more aware of the potential health risks associated with certain ingredients used in conventional beauty products, such as parabens and sulfates. This knowledge has driven the high demand for natural, non-toxic, and organic beauty and personal care products.
Examples of beauty and personal care products you can sell online include:
- Skincare products: Moisturizers, facial cleansers, toners, serums, face masks, eye creams, and acne treatments.
- Hair care products: Shampoo, conditioner, hair masks, styling products, hairbrushes, and hair accessories.
- Makeup products: Foundation, concealer, mascara, eyeshadow, eyeliner, lipstick, lip gloss, blush, and bronzer.
- Fragrances: Perfumes, colognes, body sprays, and scented candles.
- Bath and body products: Shower gels, body lotions, body scrubs, bath salts, and bath bombs
- Men’s grooming products: Shaving cream, razors, aftershave, and men’s skincare products.
- Sun care products: Sunscreen, after-sun care, and self-tanning products.
- Nail care products: Nail polish, nail polish remover, nail art accessories, and nail care treatments.
Average price: $35 – $50
Suppliers: Amazon, Alibaba, eBay
6. Kitchen Appliances
The pandemic has caused a significant shift in consumer behavior toward home cooking, which has continued even after the pandemic subsided. These trends reflect a growing interest in healthy eating and home-based lifestyles, with consumers seeking convenient and practical solutions to support their goals.
Here are a few examples of kitchen items to sell online:
- Cookware: Pots, pans, and skillets.
- Bakeware: Baking sheets, cake pans, muffin tins, and loaf pans.
- Utensils: Spoons, forks, knives, and spatulas.
- Cutting boards: They come in various materials, such as wood, plastic, and bamboo.
- Small items: Blenders, food processors, and toasters.
- Glassware: Drinking glasses, wine glasses, and mugs.
- Storage containers: Storage containers come in various sizes and materials, such as plastic, glass, and ceramic.
- Kitchen gadgets: Openers, garlic presses, and vegetable peelers.
- Dishware: Plates, bowls, and serving dishes.
- Linens: Dish towels, aprons, and oven mitts.
Most of these kitchen items you can sell individually or as a set.
Average price: $2 – $50
Suppliers: Etsy, Amazon, DHgate
7. Home Decor Products
According to a report by Market Data Forecast, the global home decor market was valued at $727.6 billion as of 2021 and is expected to grow by 6.8% CAGR, to reach $939.7 billion by 2027.
The significance of this industry lies in its ability to reflect the lifestyle and personality of an individual. A house or apartment can be transformed into a more visually appealing and pleasant space by incorporating various furnishings and accessories.
Some of the best products to sell online in this category include:
- Beautiful and unique wall pieces: Paintings, posters, canvas prints, and wallpaper.
- A variety of cushion designs, patterns, and materials: Cotton, linen, velvet, and silk.
- Lighting fixtures: Table lamps, floor lamps, pendant lights, and chandeliers can add function and style to a room.
- Diverse rug styles, materials, and sizes to cater to various customer needs.
- Small decorative accessories: Vases, candle holders, and photo frames.
Average price: $20 – $200
Suppliers: Amazon, Alibaba, HKTDC
8. Pet Products
Pet products are essential for fulfilling your pet’s basic needs, providing mental and physical stimulation, strengthening your bond with pets, and keeping your pet safe.
Some of the pet products you can sell online include:
- Pet food and treats
- Toys and accessories: Collars, leashes, and pet beds
- Grooming supplies: Brushes, shampoo, and nail clippers
- Health and wellness products: Supplements and flea and tick control treatments.
Average price: $15 – $30
Suppliers: Amazon, eBay, DHgate, Alibaba
9. Office Stationery
The shift towards remote work has led to many employees setting up home offices and workspaces. Even those resuming in-office work want to create comfortable, ergonomic work environments.
This trend creates an opportunity for businesses to sell office equipment that enhance the comfort and productivity of employees.
Some examples of office equipment to sell online include:
- Ergonomic chairs
- Adjustable desks
- Monitor stands
- Noise-canceling headphones
- Ergonomic keyboards
- Ergonomic mice
- Standing desks
- Document holders
- Task lighting
Average price: $5 – $70
Suppliers: SaleHoo, DHgate, Wholesale Central, Alibaba
10. Health and Lifestyle Products
Selling health and wellness products is becoming highly lucrative, especially given the current global health crisis and increased interest in maintaining a healthy lifestyle.
Here are some products to sell online under this category:
- Reusable water bottles
- Air purifiers
- Medicinal supplements: Multivitamins, probiotics, and herbal supplements
- Fitness equipment: Gym equipment, resistance bands, yoga mats, spa tools, massage accessories, and dumbbells
- Meal prep and healthy snacks
- Sleep aid products: Weighted blankets, sleep masks, and melatonin.
Average Price: $10 – $80
Suppliers: Amazon, Alibaba, eBay
There are numerous products to sell online, from physical to digital. Some popular options include fashion items, beauty products, home decor, electronics, and health supplements.
The key to success is choosing a product you are passionate about, understanding its functionalities well, and picking one with great market demand. It is also important to do your research and ensure you have a solid business plan before launching your online store.
Check out how to start a successful online business here.
Remember that eCommerce can be a highly competitive and constantly evolving market, so staying up-to-date with the latest trends and dynamics is crucial.
Whether you decide to sell handmade crafts or trendy gadgets, always prioritize your customer’s needs and satisfaction above all else. Social media, email marketing, and other online advertising methods will help you with this.
Victoria is a seasoned SEO content writer and copywriter with proven experience in creating unique, insightful, and engaging content for a wide range of audiences that ranks high on search engines. Learn more about her work by visiting her Fiverr Profile and subscribing to her Free LinkedIn Newsletter.
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