5 Core Elements of an Effective Newsletter

February 1, 2020
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Newsletters are short pieces of information simply meant to advertise a business or to communicate new ideas or events to subscribers. A company can use them to connect with customers, employees, stockholders, or the society.

Weekly, monthly or quarterly newsletters are essential to keep the audience informed or entertained, or to persuade them to take particular action, such as to buy company products.

Benefits of Newsletters

i)         Newsletters attract attention as they are focused, short pieces of information, hence, bringing more visitors to your website.

ii)        They can provide great value, which goes beyond sales, as they have content that resonates well with customers. Remember clients don’t buy products, but value, trust, and solutions.

iii)       The more you keep your clients engaged, the more they will remain loyal to you, and eventually they become hooked to the value you’re selling them. 

5 Elements of Effective Newsletters 

Are you wondering how you can use newsletters to maximize your customer traction and sales? Then look no further than the following five secrets to creating newsletters with the best possible results:

     a)   Sell value

Identify your audience and anticipate their needs to create content that resonates with them. Avoid over-promoting by developing content that provides helpful tips and ideas on how to tackle different issues.

For instance, in the area of personal finance, you can model newsletters to empower your readers on how to earn extra income during their free time.

The newsletter can also carry promotional features, such as discounts or free subscriptions for future news.

     b)   Create captivating graphical designs

Graphics in the newsletter should be catchy, while still serving the purpose of your message. Alignment and layout of the newsletter is equally important, in terms of text size and spacing. Readers want space between text to give room to internalize information, while images are powerful enticing-tools.

    c)   Write an eye-catching subject line

The subject line is the fore most item on a newsletter. It should have a precise title and minimal text in the form of short but valuable sentences.

A reader will be more prompted to go through your newsletter if it is accompanied by a brief overview, which tells the audience why they must open the e-letter.

The subject line can also be personalized using humor or an expiry date for a current discount or promotion.

    d)   Link to social media

Create opportunities to connect with your audience, not only via email, but also on social media pages, such as Twitter, Facebook, and YouTube.

Such channels enable subscribers to make requests for personalized content, which is an easier way to convert visitors into leads, and eventually, into customers.

     e)  Create a call to action (CTA)

The ultimate goal of your newsletter should be to move your readers to subscribe to future services or to buy your product. Therefore, this marketing tool should have a Call to Action (CTA) feature, where readers can leave their contacts and requests for more advice and ideas.

Takeaways

Remember the key take-aways to creating sales- and value-driven newsletters are: (a) a value proposition, (b) captivating graphical design, (c) catchy subject line, (d) link to social media, and (e) a CTA.

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